Season Fruits & Sundries
View WebsiteSeason Fruits And Sundries approached us for their new eCommerce store in order to increase their online presence. They wanted a bold-looking website in order to increase user retention and to differentiate themselves from other online fruits stores.
2022
The brief:
To create a fun-looking site to engage potential customers. Aside from having an attractive outlook, the site also had to incorporate customer loyalty functionalities so that the client would be able to market their online store effectively.
All in all, these would help in the user retention and hence drive revenue for the store.
What was done:
Visual Design
Javascript
PHP/WooCommerce customisations
Implementation of membership plugins
Moving on to development…
Aside from the built-in WooCommerce functions, the add-ons include:
- Loyalty Reward programs
- 3 tiers of membership roles, with each one entitled to different promotions
- Birthday coupons
- Referral rewards
The mentioned requests had significant overlaps, and required careful consideration to ensure that they complemented, rather than clashed, with each other—this was achieved through usage of plugins and rigorous testing.
Birthday email containing the coupon code, & details such as the expiry date
Email alert sent to the user after reaching a higher tier (Bronze/Silver/ Gold)
Referral Email sent to the “friend”, to claim their points
Working with the plugins’ limitations
An additional obstacle involved aligning the client’s expectations with the rewards plugin’s styling. The client had expressed a desire for the rewards system to be visually appealing to users. This issue presented a challenge, as it required finding a solution to enhance the rewards plugin’s visual appeal while adhering to the limitations of the plugin’s settings.
To solve this issue, a high level of precision was needed to work with these limitations. Through the shortcodes provided in the plugin, as well as CSS, JS and PHP customizations, we managed to style the pages that are more crucial during the checkout process: the cart, checkout, and “My Account” Page.
The Outcome
A bright and cheerful website with a strong first impression. The site also incorporates customer loyalty functionalities at crucial points of the customer journey, which were implemented through rigorous and thorough testing of WordPress plugins.
